Friday, September 13, 2013
Cooperation agreement between the Brazilian Chamber of Commerce & Industry and “ASSWAK Al-ARAB” magazine
A cooperation agreement was signed between the Brazilian Chamber of Commerce and Industry (BCCI) and the British company Asswak Al Arab Publishing Limited (AAAP) (the publisher of “ASSWAK AL-ARAB” magazine) in which Asswak Al-Arab was named the media coordinator and marketing agent for BCCI in the Middle East and North Africa.
As part of this agreement, AAAP will publish news and articles focusing on Brazil’s dynamic business community. In particular, offering an insight in to Brazil’s economic, Investment and corporate developments. Furthermore, BCCI will translate AAAP’s magazine into Portuguese for distribution to its local membership.
In addition AAAP, according to the agreement, will organize conferences and seminars throughout the Arab-speaking world. These will, under the auspices of BCCI, seek to promote Brazilian companies and products in the region and the opportunities for Investment in Brazil as well as provide a platform for improved economic and diplomatic relations between the Brazilian and Arab business communities.
The President of the Brazilian Chamber of Commerce and Industry Mr Ghassan Saab said: "We are eager to bring Brazil to the Arab world, something we have been exploring for quite some time. Following an in-depth study, we felt that Asswak Al Arab was a natural partner given its reputation and dynamic expansion. We are confident that they will be a key partner in leading marketing and media coordination for BCCI in the Middle East and North Africa."
Commenting on the Agreement the Chairman of AAAP, Mr Gabriel Tabarani said: "We are delighted to partner with the Brazilian Chamber of Commerce and Industry to help them engage in the fast growing Arab-speaking market. We feel that we will be well placed to drive this, particularly as it coincides with the upcoming launch of our daily website and internet-TV products.”