A cooperation agreement was signed between the Brazilian Chamber of
Commerce and Industry (BCCI) and the British company Asswak Al Arab Publishing
Limited (AAAP) (the publisher of “ASSWAK AL-ARAB” magazine) in which Asswak
Al-Arab was named the media coordinator and marketing agent for BCCI in the
Middle East and North Africa.
As part of this agreement, AAAP will publish news and articles focusing
on Brazil’s dynamic business community. In particular, offering an insight in
to Brazil’s economic, Investment and corporate developments. Furthermore, BCCI
will translate AAAP’s magazine into Portuguese for distribution to its local
membership.
In addition AAAP, according to the agreement, will organize conferences
and seminars throughout the Arab-speaking world. These will, under the auspices
of BCCI, seek to promote Brazilian companies and products in the region and the
opportunities for Investment in Brazil as well as provide a platform for
improved economic and diplomatic relations between the Brazilian and Arab
business communities.
The President of the Brazilian Chamber of Commerce and Industry Mr
Ghassan Saab said: "We are eager to bring Brazil to the Arab world,
something we have been exploring for quite some time. Following an in-depth
study, we felt that Asswak Al Arab was a natural partner given its reputation
and dynamic expansion. We are confident that they will be a key partner in
leading marketing and media coordination for BCCI in the Middle East and North
Africa."
Commenting on the Agreement the Chairman of AAAP, Mr Gabriel Tabarani
said: "We are delighted to partner with the Brazilian Chamber of Commerce
and Industry to help them engage in the fast growing Arab-speaking market. We
feel that we will be well placed to drive this, particularly as it coincides
with the upcoming launch of our daily website and internet-TV products.”
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